ABOUT
Multi-fields Excellent
Major Pop Limited is an elite event curation and project management agency based in Hong Kong for music, art, concerts and major events.
We do not just manage events; we architect unforgettable public experiences.
For the 2026 HKTB WinterFest Christmas Town, Major Pop is tending to serve as the Main Contractor and Lead Curator, orchestrating a purpose-built consortium of industry-leading architects, master sculptors and heavy production houses.
Core Competencies
Transforming raw outdoor venues into highly engaging, thematic spatial designs tailored for international audiences.
Proven expertise in handling massive pedestrian flows and site safety in high-traffic outdoor venues.
Strict adherence to government guidelines, site safety protocols and ESG sustainability standards.
Agile project management to lead and integrate top-tier architects, structural engineers (RSE) and heavy production houses.
The Head Curator
Being a Hong Kong local company, we cherish Hong Kong local culture, curating and being a bridge of music, art, concerts, various events and exhibitions to enhance Hong Kong’s hospitality.
An art space for art collaboration at Sai Street, Sheung Wan. Major Pop Art is not only a code representing the place but also infused with the essence to stay creative.
Embrace the diversity in music to encourage cross-field collaboration between music and any art form — currently including a roster of respected artists: Karen Mok, Endy Chow, Kandy Wong and more.
Create our own concerts and tailor-made events for different clients. With our strong music network in Asia, we invite international performers, artists and DJs to join our shows.
With the opportunity of coming large-scale exhibitions, we see it as a journey of empowerment where people are able to reach impressive international arts.
Star-studded Curation
At Major Pop, our core value is curating mega-scale projects that transcend traditional boundaries. By seamlessly integrating our extensive network of A-list artists with visionary spatial design and heavy engineering, we architect immersive public experiences that captivate international audiences and elevate the city’s festive spirit.
Outdoor Events
We provided a lively atmosphere carnival on the harbourfront of Wan Chai with a series of large-scale summer carnivals: live music shows on a water stage featuring musicians from across Asia, street performances, and X-Games performances across five weekends.
Recent Concerts & Festivals
Mega-Scale Execution & Spatial Production
From the Hong Kong Coliseum to AsiaWorld-Expo, our execution portfolio spans years of complex staging, audio-visual engineering and large-scale public art installations.
Complex Staging
High-Capacity Crowd Control
Immersive Lighting & Audio
Outdoor Activations
Executive Leadership
With over 35 years of unparalleled expertise, Flora Kwong seamlessly bridges top-tier entertainment with mega-scale public spatial productions. As Managing Director she ensures uncompromised standards in site safety, ESG management and total client fulfilment, holding 20+ years of experience producing outdoor and indoor events, including shopping malls.
She is currently an Executive Committee Member of the Council for the Promotion of Guangdong-Hong Kong-Macao Cooperation (廣東省粵港澳合作促進會文化傳播常務委員), has served as consultant for the Hong Kong Trade Development Council’s Film and Entertainment Advisory Committee (香港貿易發展局影視娛樂諮詢委員) and the Create Hong Kong Office (創意香港辦公室諮詢委員), and is a board member of the IFPI (Hong Kong Group) (國際唱片業協會（香港會）委員).
Managed and produced events include: HKTB New Year Countdown 2025, HKTB Harbour Chill Carnival, HKTB Esport Music Festival Hong Kong, WestK Christmas Town 2025, WestK Countdown Show 2025, Wild Day Out, 852FES, JMJ Charity Concert, Green Live Outdoor Environmental Music Concert, AIA Y Generation Music Festival, Prudential Japan event, HK Jockey Club annual dinner, San Miguel Beerfest, Kirin Summer Feast, AIA / MetLife / Manulife events, Daikin Concerts & Events, and the “Serving Rock ’n’ Roll” exhibition at Beijing 798.